Check out the interview between AdExchanger and our very own CEO Adi Orzel here. Learn how he believes ad networks need to change to remain viable in the market.

New York is known as the Big Apple and Ad:tech is known as the place to be if you’re in the online marketing business. When you combine these two together you get a great event in an amazing city - and mixing business with pleasure comes so naturally in this urban mecca. We had a fantastic time at Ad:tech, we met many of our current partners and became acquainted with many potential and future partners paving the way for more XTEND success.   The turnout was great, with more than 250 companies exhibiting and thousands of visitors attending, the event was certainly successful not only for XTEND but for the entire show. It was ...

Google AdWords Conversion Optimizer is a built-in feature in AdWords that serves as an automatic bidding tool based on a CPA you set. The Conversion Optimizer currently only works with campaigns that have at least 30 conversions generated over no more than 30 days, meaning that if your campaign generated a 1000 conversions over 5 days, it will be eligible to use the optimizer. Of course, the more conversion data the campaign accumulates for the specific product, the more accuracy you get from the Optimizer. The Google AdWords Conversion Optimizer automatically manages the CPC bids using a prediction algorithm that calculates the likelihood of a conversion to happen. The basic steps the AdWords Conversion Optimizer follows are: Data accumulation: The AdWords Conversion Optimizer studies ...

Hi guys, I wanted to share with you an interesting report I came across, the report name is "Global Benchmark 2009" by Eyeblaster From our experience, bigger banner sizes have always been equal to higher click-thru-rates and better performance. This trend was also found in a study conducted by the IAB [i].  It was found that larger ad units are 25% more effective in key metrics. As a recent example from XTEND, we are seeing increasing numbers of Publishers that are offering larger and larger ad sizes in the hope of increasing their revenue. Advertisers (assuming they have a limited budget and resources) are faced with the decision to invest in larger-sized regular banners or rich media (which, ...

New York City, the Big Apple, The Melting Pot and cultural center of the world- whatever you want to call it- this is the city that’s got everyone buzzing and definitely a place worth exploring!! Lucky that you all get the opportunity to soak up all the NYC fun- but the question is how- with a city that has SOOO much to offer, where does one begin and how does one effectively organize their time to make the most of their stay. Well, being someone who grew up in this amazing metropolis, I will try and give you some tips of how to spend your time in Manhattan. Whatever the season- New York is always happening and ...

Everybody is looking at the recent changes in the world of online display advertising, asking themselves, “What’s next?”. Google launched  its new exchange and raised the curtains between their Adsense inventory and the online display market, marking the  final move in a trend we saw starting back in 2004.  It was then that Right Media launched the first ad exchange. Over the last couple of years things have picked up, with a new group of ad exchanges and yield management solutions aiming at the non-premium display inventory. So, what’s going to change? Everybody feels that ad networks are the ones under the toughest pressure from those changes. It’s not easy to contend with 300 competitors and try to find ways ...

It is very simple – more revenue! The return on investment on landing page optimization is significant.  Take a look at the example below to understand the magnitude: A $10K a month media buy generating 50K monthly landing page visitors converting at 3% will generate revenue of $52,500 (based on a $35 Life Time Value).  Let’s assume a 20% improvement which will increase the conversion rate to 3.6%, and will increase revenue generated from the media buy to $63,000.  A $10,500 monthly revenue lift over one year will lift total revenue to  $126,000!   Before coming to XTEND, I worked at Amadesa (a website testing company), and in many optimization projects we frequently experienced revenue boosts ranging from ...

I recently responded to a thread in the Right Media Exchange Forums, about advertisers’ success in the Exchange. Right Media is the system XTEND uses for ad-serving in our network as many other networks do, and a media exchange platform that companies use to trade media amongst themselves. The question came from one of the advertisers asking why he is successful only with his Yahoo buys and not in his buys with other networks on the exchange. I see this as a growing trend over the last 12 months: more and more advertisers join the Right Media Exchange and start to buy from networks through the exchange, which is quite different from working directly with the network. The advertiser’s attraction ...

The Google content network is the world's #1 ad network . If you use Google Adwords to advertise your website and don’t spend at least 25% of your Google Adwords budget on content advertising, you might be missing huge potential for your business… The Google content network reaches 80% of unique internet users in over 100 countries and 20 languages on hundreds of thousands of sites across the web. With contextual targeting, Google automatically targets your ads to the most relevant sites and page placements based on a given page's content and your chosen keywords. Obviously, since users run into your ads rather than searching ...

If you have designed websites for yourself or others, sometimes it’s hard to be objective.  Let’s be honest, all moms think their baby is the cutest!  To help with this, I recommend checking out www.websitehelpers.com. This site gives you all kinds of information and tips on how to make your site ‘the place to be’.  Something that especially caught my attention was an article written by Michael Bluejay, where he gives his insight on the dos and don’ts of designing your website. As a psychologist, I am always interested in the underlying motives of human behavior, and as an internet marketer, I am trying ...